Penelope Cruz is the new face of Loewe

Penelope Cruz is the new face of Loewe
Rex

Who better to front the latest campaign for Spanish label Loewe than Penelope Cruz?

She already has an impressive roster of model bookings under her belt, from Mango to L'Oreal, and working with Loewe seems like a natural next move for Spanish beauty Penelope Cruz.

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The Pirates of the Carribbean actress will star in the accessories brand's SS13 campaign, shot by Mert Alas and Marcus Piggott.

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And it seems Pen won't have any trouble embodying the role of muse, as creative director, Stuart Vevers, says he has had her in his sights for quite some time: "Penelope's strong, sensual beauty has long been an inspiration for me as a designer. She's been a constant reference for my ideal of Spanish womanhood since I came to Loewe."

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The feeling is clearly mutual, as Penelope added: "Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project."

By Hayley Spencer

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