It's a never-before-seen move from fashion brand Oscar de la Renta, who have shaken up the fashion world by unveiling their Autumn Winter 2013 campaign on social media site Instagram.
Released on Instagram account @oscarprgirl - run by senior vice president of global communications Erika Bearman - the images were shared in their entirety and items made available to pre-order straight away - meaning open access for all in a move that is great news for die-hard de la Renta fans.
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The opulent campaign was shot in New York, the brand's home town, by renowned fashion photographer Norman Jean Roy and styled by Alex White, featuring three beautiful upcoming names in the model world: Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne.
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Full of drama, the collection displays bold jewel colours and the luxe elegance that we've come to expect from Oscar de la Renta. With floor length gowns, plenty of gleaming, chunky jewellery as well as pared back silhouettes in the darker, subtle separates, we're looking forward to a very luxurious Autumn Winter 2013.
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