Nicole Farhi is a big fan of web-surfing; "It is an incredible tool and for information and great for research - I buy many of my books and DVDs on-line," she says. So it was only a matter of time before she launched an online boutique; "Being available through your own website is the future."

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And there's going to be a whole lot more to than just great garms; there will be trend features from fashion journos, behind the scenes videos from fashion shoots and a first glimpse of their London Fashion Week catwalk show. Bookmark it now!