Selfridges London will be launching a new area incorporating their contemporary and denim collections in one must-visit shopping haven on the third floor.

Every trend-loving fashionista will be wowed by the mix of fab labels, hot denim and unique fashion on offer.

There will be exclusive in-store boutiques for you to browse from Helmut Lang, Anglomania and Alexander Wang, whose boutique will be a replica of the designer's studio space.

American favourites Marc by Marc Jacobs, Theory and Juicy Couture will sit alongside cool Parisian label, Maje as well as Brit high street fave, Whistles.

There will also be a healthy selection of cult, hard-to-find US brands including Chloe Sevigny for Opening Ceremony, Erin Wasson x RVCA, plus The Olsen twin's label, Elizabeth & James.

And if, like us, your designer denim is a wardrobe essential you'll love their new 'denim wall'. Expect niche brands like Superfine plus classics such as celebrity favourite J Brand, James and Seven For All Mankind.

Selfridges 3rd Central launches on September 10th - be ready to grab that hot denim before we do!

By Pat McNulty

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