The savvy shoppers online place to go, is adding another stylish string to their bow. Today, they are launching every jeansters heaven – a Denim Bar.

The jeans mecca for men and women will include brands such as Current/Elliot, 7 For All Mankind , Hudie, Paige and Nobody. It will also showcase A/W 10's  coolest collaborations including Vivienne Westwood teaming up with Lee

Not only will the denim hub offer you all the best labels, trends and styles it will also offer you a guide to what can be tough for the most seasoned of shoppers: finding the right fit.’s Denim Bar is fact-packed with expert know-how on finding the right style, colour and shape and even updating old jeans for this season’s trends. Also look out for the denim glossary and my-tv videos for all the jean info you could possibly want.

For the denim destination this season log on to or head down to Carnaby street on Thursday 27 and Friday 28 to visit the pop-up shop.

Continued below...

By Marisa Bate