J.W.Anderson's AW13 collection (Rex)

Already a firm fashion favourite, online retailer my-wardrobe have launched a new fashion feature, celebrating the best of London style.

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The brainchild of my-wardrobe’s Fashion Director Carmen Borgonovo, the online store have launched the new London Lab to showcase the best of our capital city talent, with collections from London based designers like J.W.Anderson, Preen and Ostwald Helgason stocked in the new all-Brit range.

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The team at my-wardrobe will also be running a bloggers special, in which top London bloggers style and feature their favourite Brit designers.

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