If there's one thing the Moschino show made us feel yesterday, it was hungry.
In his debut collection for the Italian label at Milan Fashion Week, Jeremy Scott made fast food, confectionery and cartoon characters the stars of the show, and in so doing appealed directly to our inner child. There was no doubt this show was the work of Scott, a designer known for his tongue-in-cheek, cartoonish designs that dominate his eponymous label.
Models came down the catwalk dressed in retro McDonald's uniforms (maybe Mr Scott could kit out the chain's actual staff?), carrying handbags bearing the golden arches on trays instead of cheeseburgers.
Jourdan Dunn took a turn on the catwalk dressed in a giant Hershey's wrapper, and Spongebob Squarepants made his own appearance emblazoned across loud yellow sweaters and puffa jackets.
Katy Perry and Rita Ora, fresh from the Brits the night before, also played models for the day. Dressed in all-black ensembles, with the gold Moschino slogan across their chests, the celebrity pair looked slightly less extrovert than the rest of the models on the runway. But after the show, Rita was spotted out in a cheese-print dress that had appeared on the catwalk hours earlier.
Whether Jeremy Sccott's Moschino show was genius or absurd, we're still not sure. But we reckon we're going to be seeing a lot of those McDoanld's Moschino jumpers and Spongebob sweaters on the backs of fashion's cool kids very soon.
One thing's for certain: this is a show everyone's going to remember...
By Olivia Marks
Got a tablet? You can now download InStyle magazine straight to your iPad, Kindle (just search the store for 'instyle magazine'), Nook or Google Nexus. This month, get InStyle's glossy Best Beauty Buys supplement, packed with over 100 tried and tested products, absolutely free, or download it separately for just 69p.