Michael Kors launches new campaign to target world hunger
Michael Kors has launched a new campaign to tackle global hunger, with Halle Berry, Chanel Iman, Lily Aldridge and Joan Smalls stepping in to lend their support.
The American designer has teamed up with the United Nations World Food Programme all this month to honor World Food Day - which takes place today, 16 October – with awareness-raising activities running across the globe.
How can we get involved? Michael Kors teams, in New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong, will hit the streets to give away Watch Hunger Stop T-shirts. Photo booth pictures of those wearing their limited tees will then be streamed on New York’s Time Square billboards and at WatchHungerStop.com. Simply #WatchHungerStop to get involved online.
Halle Berry also helped to launch a new 100 Series watch in time for the campaign, and for each watch sold, 100 children in a hunger-stricken area will receive a nutritious meal.
“The response to Watch Hunger Stop has been amazing,” said Michael. “We delivered one and a half million meals to children in less than six months, and we’ve only just begun. Our hope for World Food Day is to get people talking about hunger, and about the many ways they can help address the problem. Donate, volunteer, talk, text, tweet – really, everyone can be an ambassador.”
Order your watch here. Don’t miss World Food Day on 16 October.
By Jessica Bridgeman