Fast food fashion was all over the catwalk last February. From Moschino's McDonald's-inspired looks, to Anya Hindmarch's cereal-themed creations, to Charlotte Olympia's takeaway box handbags, it seems everyone had snacks on their mind when designing their autumn/winter 2014 collections.
Now, in a case of art imitating life imitating art, McDonald's (yes, the actual fast food chain) has decided to launch its very own clothing line, to celebrate its "I'm Lovin' It 24" campaign. Sure.
Unlike Moschino's literal versions of the McDonald's staff uniform and its replica french fry packets as iPhone cases, Mcdonald's new Big Mac collection simply features pictures of burgers rather than the chain's iconic logo. In fact, the long-sleeved T-shirts, leggings and anoraks that make up part of the range are pieces that wouldn't look out of place on the racks at Urban Outfitters, or on ASOS.
So far, the range (which also includes burger-patterned bed linen and wallpaper), is only available in Sweden with the thermal two-pieces costing around £40.
But if you really want to buy into this season's kitsch food trend, then this might be the most affordable way to do it. And we're certain the pieces will be up for grabs on eBay any time now...