It was always going to be a controversial move. But when Mark Fast decided to shun convention and include three normal sized models in his catwalk show, the effects were perhaps not as he had anticipated.
Just three days before he presented his S/S 2010 collection to the press at London Fashion Week, his stylist and creative designer walked out on him at the most crucial moment of the season. Amanda May, the company's Creative Director cited 'creative differences' as the reason for the walk-out.
Mark Fast is known for bandage-style crochet dresses that hug the body in the most unforgiving way. So you'd be excused for thinking you'd need to be at most a size 10 to get away with them.
But the whole point of the exercise was to prove that this wasn't the case. Amanda May said "The decision to use fuller girls is something we have been talking about. There's an idea that only thin and slender women are able to wear Mark's dresses and he wanted to combat that. We wanted women to know they didn't have to be a size zero to wear a Mark Fast dress - curvier women can look even better in them."
Luckily for Fast, emergency fashion aid came in the form of stylists Daniela Agnelli and Natalie Hubbard who worked into the small hours to make sure that each piece was catwalk-ready.
It was a brave stand to take, and one we're proud to see has come from a London fashion designer.
By Pat McNulty