With a guest list boasting the likes of Poppy Delevigne, Roisin Murphy and Ellie Goulding, the launch of new design venture Lulu & Co was a hotspot for London's coolest fashionistas last night. And, ahead of the release of the first edit collection from the brand's union of Brit designers, the ladies had the chance to try the dresses out for size.

Lulu & Co comes after the success of the now 10 year old Fashion East project from Lulu Kennedy, and to celebrate, the first capsule collection has gathered classic and re-worked designs from some of East's most exciting designers.

The ever-hip Roisin Murphy was the perfect fit for Roksanda Ilincic's pretty coral beandeau dress, while Poppy Delevigne looked flawless in Jonathan Saunders' futuristic high-shine mini.

This collection lands in October for Resort ’10, and we'll be hot footing it to Harvey Nics to grab a piece of British design history.

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By Hayley Spencer