Louis Vuitton will be opening its doors to a brand new interactive shopping space in the heart of London's Selfridges on Friday - get ready to meet the Townhouse.
Designed by French born, Japanese-based designer Gwenaël Nicola and built over three inter-connecting floors, it's safe to say Vuitton's architecturally-stunning visual spectacular will offer you a shopping experience like no other.
Upon entering, visitors are greeted with a gigantic spiral structure jutting up through the ceiling of the historic department store, where a head-spinning revolving elevator hides inside. Already feeling a little queasy...
The Ground Floor will whisk you off on a futuristic ride into fashion heaven with the French house's first Digital Atelier - an interactive table where shoppers can learn about the history and craftsmanship of the heritage brand - while the First Floor will hold, for the first time ever, the full Men's ready-to-wear collections from famed Men's Style Director, Kim Jones.
Womenswear is housed on the Second Floor amidst lashings of bronzed glass, fabric walls and glossy furniture creating a sophisticated salon perfect for indulgent Saturday afternoon shopping.
The opulent sounding Shoe Salon has also got us mentally salivating, as well as the exclusive pre-launch of De Libran's Spring Summer 2014 Icônes collection which also lies inside. Could this be the most epic shopping space in the history of retail?
Louis Vuitton's The Townhouse opens its doors on Friday November 8.
By Robyn Munson