When trend-setters Sarah Jessica Parker and Sarah Harding both stepped out for film premieres in London this week wearing popping pink frocks, we knew we'd got a hot new trend on our hands.
Classic LBDs and their successors the little white dresses were left entirely by the wayside as bright pink became the only colour to be seen in.
And we're total converts. There's something inherently playful about shocking pink; impossible to take seriously, it's a colour that just screams 'party girl'.
SJP went for a brocade option in a form-fitting strapless style by L'Wren Scott (steer clear of the Magnolia cupcakes to get into this one girls!). She styled it ever-so slightly Carrie Bradshaw by teaming it with clashing purple Charlotte Olympia shoes and snake necklace.
Sarah Harding's Atelier Versace number was a fanciful confection of folds and pleats which she wore with trademark life-and-soul-of-the-party attitude.
What to wear for your Saturday night out this week? You know the answer...
By Pat McNulty