This is the coolest design to date
The tote bag is a big part of every London Fashion Week and for SS17 principle sponsor Sunglass Hut has teamed up with the British Fashion Council on this season's cool design.
You might think there's been some technical hitch in the printing, but the edgy bag is inspired by the BFC’s new campaign, Glitch, which focuses on the accidental disruptions in modern technology and their effects. Though glitches are never part of the initial plan, they can make for exciting and surprising results and the campaign will celebrate this with the tote, shows and runway images.
The InStyle team has been lucky enough to partner with Sunglass Hut to get our very own personalised bag — which you can get yourself, too. Throughout London Fashion Week, you'll get a tote free with any purchase at Sunglass Hut, which you can get monogrammed at these stores; Gatwick North Airside 1, Heathrow T5 Air, Covent Garden Flagship, SGH Heathrow T2 Airport, Gatwick South Air, Heathrow T3 Air, Oxford Street Flag Ship, Heathrow T4 Air, Gatwick North Air 1st Floor, SGH Oxford Street East, Bluewater, SGH Stratford Westfield Upper, SGH White City Westfield Villa, SGH Kings Road, Kensington and Knightsbridge.
The bags always come in pretty handy — not only for fashion week but carrying gym kit around afterwards, too. And who doesn’t like a monogram? Pyjamas, bags, diaries — it improves everything.
Get ready to see the design all over London and get into fashion week with your very own.