Victoria's Secret model Leomie Anderson has launched a clothing collection encouraging young women to just say 'no', and we think that's all kinds of cool.
Following an open letter the London-born model published on her blog concerning the pressures young women feel in regard to 'sexting' and finding themselves in situations they maybe can't control, Leomie has created a series of slogan tees named the 'Consent Collection', designed to empower girls and let them know that it's completely ok to just say 'no'.
Leomie, who has over 54,000 fans on Instagram, wants her young fans to understand that 'saying no doesn’t make you scared or frigid, it makes you smart', and hopes that the series of t-shirts will encourage girls to do just that.
'When I went to an all girls school in south London, I spoke to a group of students about the pressures they faced and a big one was peer pressure to do things they were not comfortable with, with bad decisions leading to even worse outcomes and it got me thinking', Leomie states on the LAPP site.
'I wanted to spread the message and reclaim the word ‘no’ for women and used phrases that women would use to express that.'
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The original post titled 'An Open Letter About Consent And Saying No' Leomie penned on her personal blog Crackedchinacup.com addressed the issue of sexting, with the 23-year-old model admitting that her own school friends felt pressure to share sexual images and messages - many of whom regretted their decisions later.
'I know so many girls who felt pressured into sending a picture or doing something with a boy because they liked him or believed him when he said he wouldn’t show or tell anybody and ended up the topic of tutor time,' she wrote.
'It’s a decision that takes a second to agree to but also only a second to be shared with others who you haven’t consented to seeing it. Sometimes you believe you can trust this person with these private images and videos but you should ask yourself ‘why does he need this in his possession?’
And with the tees rocking slogans such as 'Lol Nah' and 'You Tried', Leomie's Consent Collection reaches out to the age demographic most susceptible to these sexual social media pressures. Ultimately, Leomie wants her fans to realise that 'if he/ she doesn’t want to accept your ‘no’ then he/she doesn’t respect you or your voice, so why should they be entitled to your body in any way, shape, form or snapchat?'
Leomie's 'Consent Collection' is available right now on LappTheBrand.com