Laura Bailey turns jewellery designer for Loquet

Laura Bailey turns jewellery designer for Loquet
Loquet London

Model Laura Bailey collaborates with Sheherazade Goldsmith to create a brand new luxury jewellery concept

Socialite-turned-jewellery-designer Sheherazade Goldsmith has collaborated with Laura Bailey to create a unique luxury jewellery concept called Loquet London.

Bringing together an assortment of young creative talent as well as established designs from London jeweller Michael Ventura, the famous duo have re-launched a contemporary approach to the age-old idea of a keepsake locket.

The gold framed crystal “Loquet” has been designed to open and home a selection of personalised collectable charms and birthstones, creating a unique and desirable bespoke gift.  These charms range from adorable lucky horseshoes to gold initials and gemstones amongst other pieces.

Model Bailey also looks extremely happy as she appears in the brands half animated black and white campaign video.


As well as purchasing pieces online you can also try out the virtual lockets adding in bespoke pieces while viewing hand-drawn animations and galleries.

"Fill your virtual 'Loquet' with a treasure of trove of luck and love, a glint of diamond, a sapphire glow. For a one-of-a-kind necklace to cherish, for yourself or a loved one" comments Laura, who wears hers doubled up, day and night.

Loquet London

The “Loquets” come in both heart and round shapes in 9 and 18ct yellow gold, with three different sizes available. Prices start from £350. Charms range from £20 to £285 with chains starting from £90.

The collection is out now so if you would like to own your own bespoke Loquet go to

Watch: Laura Bailey for Loquet London


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