Lanvin for H&M sells out in record time

Lanvin for H&M sells out in record time

Lanvin's collaboration with H&M sold out in a matter of hours after going on sale this morning

Our hearts have been racing with excitement ever since we learned that Alber Elbaz was to design for H&M, especially when we saw celebs including Emma Roberts and Sofia Coppola showing the designs off around town. But we knew it wasn't going to be easy getting our hands on garms, which hit stores and the website today.


Savvy (or crazy!) shoppers camped overnight to ensure first dibs on the much-anticipated collection and promptly stripped stores bare once they made their way in. Meanwhile, fashionistas rose early to get their hands on the jewel-coloured frocks and bow-festooned courts when the online site opened at 7am - so many that the number of visitors crashed the site. This must be a record even for H&M!

We salute the faithful fashion fans who managed to get their hands on a piece of style history!

By Hayley Spencer

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