Lana Del Rey is the new face of H&M!

Lana Del Rey is the new face of H&M!

Lana Del Rey is to front the new H&M Autumn Winter collection...

Lana Del Rey has hit the fashion world in a big way! Her hit single Video Games has been the soundtrack of the catwalks, from Christopher Kane to Emilio de la Morena and Mulberry has even named a bag after her – the in demand Del Rey.


Now, after weeks of whispering, it has been confirmed that Lana will be the new face of H&M’s Autumn/Winter collection!

Donald Schnieder, H&M’s creative director, said about the ads: "The mood is very LA noir. It’s inspired by our Fall collection."

And no one does it better than Lana! In the pictures, the sultry star can be seen in her signature 60s look, with big, backcombed hair, cat-flicked eyes, and a smouldering pout. She works a pretty pastel ensemble, with a soft pink knitted jumper and peach skinny jeans, styled with dramatic drop earrings.

We can’t wait to see the rest of this collection – and how Lana wears it!

By Chelsea Asher

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