The David Lynch inspired collection is echoed by the surreal styling of the campaign
Kenzo has been one of the most hotly-anticipated fashion brands of the past few seasons, what with their iconic tiger sweatshirt practically becoming fash pack uniform. And it looks like they're upping their game for next season too with their seriously cool AW14 collection.
The French fashion-house has just released the first shots from their new campaign, giving us a glimpse at what we can expect to see hitting stores soon. Not content with creating an image-campaign, the brand have also pulled out all the stops to put together a visually stunning video to really whet our fashion appetite...
For AW14, Kenzo takes us on a mysterious journey to an unfamiliar world. A place where the ordinary is slightly distorted, mirrors lead to other dimensions, and the strange and beautiful coexist in singular harmony.
The brightly coloured, jarringly printed and highly textured range was inspired by American director and artist David Lynch, and it's clear to see the styling concept behind the campaign has followed suit in its eccentricity...
Dreamed up by Kenzo's creative directors Carol Lim and Humberto Leon in collaboration with Toiletpaper magazine, a team that they have worked with on twice previously, with the help of models Guinevere van Seenus and Robert Mckinnon, the campaign is their most daring yet.
Speaking of the striking Guinevere, Leon said '[she] really feels like a woman who could live in David Lynch’s world and could emulate the range of character one could see in his movies'.
It might be trippy, but this is definitely one of the coolest AW14 campaigns we've seen so far. Check out the enigmatic video for yourselves below...
By Maxine Eggenberger