Kendall Jenner's seal of style approval is one way to get your label noticed, and her latest brand crush is ticking all of our wishlist boxes.
Australian brand TY-LR only made it's store debut during the summer of 2015, but already the luxe-feel label is making it's presence felt in the fashion world. And with Kendall Jenner showing some serious love for the collection (she's been championing their Classic Coat for the last few months now), we can only anticipate that the brand is going to go stratospheric pretty soon. Plus, it's actually pretty affordable. And that's like music to our ears (and our purses).
Kendall expressed her penchant for the Adelaide-based label while guest-editing the April issue of Teen Vogue, stating that she's like to see them on the cover.
'It’s called TY-LR, I wear their coats all the time.'
Take a look at any of Kendall's recent street style ensembles and you'll see that this statement is very, very true. The 20-year-old model rocked her TY-LR black Classic Coat several times during Paris Fashion Week, combining the sharp tailored shape with black skinnies and oversized shades. She's also been snapped wearing a similar TY-LR style in cream, working the sleek silhouette with an A-line skirt and statement sneaks for a fabulous off-duty chic.
TY-LR's creative director Melanie Flintoft couldn't be happier to have such a famous fan:
'Kendall Jenner is one of the biggest names in the fashion industry right now, and to know that she genuinely loves TY-LR is absolutely incredible,' she said.
'The international press support we have received not only drives huge sales, it also builds the identity of TY-LR on a global level.'
The brand have also shared pics of Kendall wearing the pieces on their Instagram. The snap below is captioned:
'Black on black // The stunning @kendalljenner wearing The Classic Coat'
This isn't the first time Kendall has championed Australian designs. She's been papped in the past wearing pieces by fellow Aussie label Bossa, and kid sister Kylie Jenner has also been known to wear the likes of Bossa and Steven Khalil.
And this label has a fast turn around. With a new collection being released every month, there's ample opportunity for style mavens the world over to shop something new from the brand. Pieces can be purchased from their online store, and from Revolve Clothing - who happen to offer international shipping. Happy days.
Hurry though. The cat is officially out of the bag...