Olivier Rousteing’s Balmain army is taking over pretty much everything; the internet, Instagram and now the high street with the label’s collaboration with H&M. See the full (and LONG-awaited) video...

With the launch at 9am on November 5, the fashion world are counting down the days until the no-doubt record sell-out Balmain x H&M collab.

The latest Balmainia to flood our Instagram feeds? The FULL campaing video - the one we've all been waiting for after seeing Kendall Jenner dancing on the subway... It's here. No spoilers here but just to summarise: there's some Montague and Capulet-style feud but, instead of Verona, The Kendalls, The Jokers, The Twin Twins and The High Rollers have some kind of dance off on a very futuristic subway in the Balmain x H&M collection, with Olivier Rousteing as some kind of Q character at a computer.

We saw the full collection first at the runway show where pretty much every single big name model walked, from his usual Balmain army - Kendall, Gigi, Joan Smalls, Alessandra Ambrosio et al.

It was the first time the mod squad had reunited since fashion month, with super-blogger and all-round fashion plate Leandra Medine sitting alongside Alexa Chung, Leigh Lezark and Lewis Hamilton - all kitted out in Balmain x H&M, of course.



This came the same day as the behind the scenes look at the campaign video. While it was all you’d hope for from a candid look at the world’s most notorious model pack, we were most intrigued to see Kendall Jenner, star of the campaign, dancing. And - who knew - she can!?

Anyone who has ever been forced to learn a choreographed dance – for a exercise class or hen do – will know it’s fairly mortifying, so respect to Kendall for her moves.

Olivier, creative director of Balmain, spoke to Yahoo Style about Kendall, saying: ‘'She is an icon. I’m inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her... She’s just amazing and inspires an entire generation. I love that she’s global, and loves music, dancing, she’s the Balmain girl.

So, we all know Kendall but let’s break down the rest of Olivier’s Balmain Army... After all, as he says, they are ‘the squad and the new generation of top models.'

Gigi Hadid

One of the undoubted models of the moment, her career trajectory has been almost unheard of since her Guess campaigns a few years ago. She starred alongside her sister Bella in Balmain’s AW15 campaign, and walked countless SS16 shoes including Balmain, Tommy Hilfiger, Giambattista Valli and Diane von Furstenburg.

Jourdan Dunn

Another of Kendall’s close pals, Jourdan made her catwalk debut for SS08 and has been getting bigger and bigger ever since, sharing her time between campaigns and catwalks which have earned her a place on the Forbes’ top-earning model list in 2014.

Dudley O'Shaughnessy

Starting his career as a boxer, Dudley turned to modelling at 19 after being scouted by a local modelling agency. His modelling CV includes music videos (remember him from Rihanna’s We Found Love?), covers and catwalks, and Balmain's SS15 campaign.

Hao Yun Xiang

Like Dudley, Hao Yun Xiang was also an athelete before he started modeling. He’s one of China’s biggest models, having featured in Calvin Klein lookbooks and editorials.

ULTIMATE #SquadGoals.

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