In contrast to Rag & Bone's first ever ad campaign, which showed Kate Moss striking a pose on the streets of London, the second instalment is more of a serene affair.
For the Spring Summer '13 fashion shoot, Kate Moss has been photographed by Alasdair McLellan in the Cotswalds, and looks more than at home in one rustic shot, which see her breaking into a hearty laugh.
Rag & Bone Managing Partner, Marcus Wainwright, says of the fashion campaign: “We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage.”
"We got lucky with the natural light on the day and captured some cool, natural smiling shots of Kate in her home environment," David Neville, Managing Partner adds.
WATCH KATE MOSS' STYLE EVOLUTION...