Be our boss, Kate Moss
Kate Moss, a model agent? It could happen. In fact, it IS happening – and it's happening now.
The elusive supermodel has unveiled her talent agency, called Kate Moss Agency, which will work with a handful of new models to start with. Speaking to the Business of Fashion, Kate stated ‘I want to focus more on managing people’s careers than just [running] a modelling agency. I don’t really want pretty people, I want people that want to sing and dance and act — I want to create stars’.
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In 2016, where million-strong Instagram followings help to land front covers and high fashion campaigns, having a pretty face isn’t enough. The new-gen faces are actresses, musicians, designers and businesswomen as well as digital influencers, so it’s no surprise Mossy is tapping into that.
Her first female signing already has connections in the business; 16-year-old Elfie Reigate is the daughter of former model Rosemary Ferguson, and was also Kate’s bridesmaid at her 2011 wedding. Making her catwalk debut at Alexander McQueen, Elfie landed an exclusive contract to only work with the McQueen house this fashion month. Kate also represents male model Louis Baines.
Kate Moss Agency has also made the famously social media-shy super get on Instagram, starting a page which boasts (at the time of writing) two pictures and 296k followers. Not bad for a first timer, Kate. ‘There will be pictures of Kate, pictures Kate has chosen and pictures of the models at the agency’, revealed Camilla Johnson-Hill, Kate Moss Agency’s brand and business manager.
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After leaving Storm Models, her long-time agency, after 27 years earlier in 2016, Kate says ‘It was like leaving home. I had to leave, and they were very understanding about it. They were like, ‘Yeah you’ve got to go now, we’ve done as much as we can do.’ I wanted to spread my wings.’ After the conscious uncoupling, Kate took everything in house, and brought Lucy Baxter (her Storm booking agent, who also left the company) into the business.
Kate is also expanding Kate Moss lifestyle, with loads of new collaborations due out later this year. But Kate won’t work for the money; ‘I’d rather do something I was really proud of as a product rather than the ka-ching. To do a collaboration and put your name on a product is a big thing for me. It’s something I need to believe in.’
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Aspiring models, headshots at the ready!