Kate Moss is the new face of Rag & Bone

Kate Moss is the new face of Rag & Bone
Rag & Bone

Kate Moss makes the perfect poster girl for Rag & Bone's first ever ad campaign

The launch of Kate Moss' campaign for Rag & Bone this week coincides with the opening of the brand's first London store.

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The new Sloane Square dwelling represents something of a homecoming for the label, as its designers David Neville and Marcus Wainwright are both Londoners.

As for the campaign - who better to represent London's irreverent style than La Moss?

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The simple shots, taken on a hand-held camera, see Kate walking down a Kentish Town road in Autumn Winter's edgy tailoring, styled with minimal make-up and tousled locks. Nonchalant but stunning as ever.

By Hayley Spencer

 
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