Kate Moss's latest modelling campaign is a charity effort, as she poses in pink Stella McCartney underwear for Breast Cancer Awareness month.
With the charity's pink ribbon artfully arranged over her nipple – so here's hoping that social media won't take issue with this and ban it – Kate looks beautiful and fresh faced in the image, which was shot by her longtime collaborators Mert Alas and Marcus Piggott.
Mossy's designer pal has released a special edition of her Gemma Relaxing range specifically to raise funds for breast cancer, with a percentage of profits from sales of the collection going to the Linda McCartney Centre in Liverpool with the aim of funding a new mammography suite there.
Priced between £27-£50, not only is this Stella lingerie totally affordable, but it's all for a good cause too.
Looks like it's time to do a bit of underwear shopping...
By Olivia Marks