J.W. Anderson Joins LVMH, Who Name Him Creative Director of Loewe

J.W. Anderson Joins LVMH, Who Name Him Creative Director of Loewe
Rex

British designer J.W. Anderson is named creative director of Loewe after LVMH buy minority stake in his eponymous label

There’s cause for celebration in the J.W. Anderson camp today as the British designer confirms investment from luxury conglomerate LVMH, who’ve secured a minority stake in the eponymous label.

Not only that, but Northern Irish-born Jonathan William Anderson has also been named the new creative director of leather goods brand Loewe, one of LVMH’s flagship labels.

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Talks between the brands are thought to have begun earlier this month, ahead of J.W Anderson’s Spring Summer 2013 runway show at London Fashion Week.

The 29-year-old’s appointment at Loewe wasn’t anticipated though, with more experienced names like Mulberry’s Emma Hill being thrown into the mix after former creative director Stuart Vevers left to head-up Coach in June.

Speaking about his plans to WWD, Anderson said he hopes to grow his eponymous brand while injecting a "new personality" in Loewe. He also described LVMH – who boasts Givenchy, Celine and Marc Jacobs under its brand umbrella –  as the "Oxford University of luxury goods".

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Lucky owners of Anderson’s high-street collection for Topshop, launched to much excitement last year, will want to keep a tight hold of their goods. JB

 
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