Tali Lennox at the Juicy Couture opening in London

Tali Lennox at the opening of Juicy Couture's Regent Street store


Juicy Couture will keep both its Regent Street AND Bluewater stores open, thanks to a new deal between Folli Follie Group and Juicy Couture's parent company, Authentic Brands Group.

Contrary to reports last week, which said the label would be shutting up shop in London and Bluewater to focus on wholesale, Juicy Couture will, in fact, be retaining it's retail space. PHEW.

Folli Follie will now be in charge of the wholesale and retail distribution rights for everyone's favourite velour retailer, across the UK, Europe, Ireland and Cyrpus.

And not only will Juicy Couture's stores remain open in the UK, but Folli Follie plans to expand the brand's presence across Europe, too. Exciting.

Jamie Salter, the CEO of Juicy Couture's parent company Authentic Brands, said: 'This is a very exciting day for Juicy Couture. We are extremely pleased to partner with a first-class luxury partner such as Folli Follie with the reach and resources to take the brand to new heights.'

So, rather than saying farewell to Juicy Couture, it looks as though we could be seeing a whole lot more from the label.

Watch this space...

By Olivia Marks

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