Rag & Bone
Rag & Bone
Rag & Bone's DIY Project is back with a new supermodel cast for Fall 2012, enlisting the help of models Liu Wen and Jourdan Dunn to front their latest fashion collection.
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The DIY project flips the traditional photo shoot on its head, ditching the make-up artists, stylists and photographers - just giving each model a digital camera, Rag & Bone jeans and the remit to interpret the brand in their own individual way.
The result, as we can see with Jourdan and Liu, is an intimate and raw collection of photographs that shows off each girl’s personality and perspective of the fashion label.
Rag & Bone’s founder David Neville said, “It's been such a brilliant experience to see how people have responded to the Project. We think it’s cool to show the girls in this light– it’s stripped back and it’s all about personal style and attitude which rag & bone really believes in.”
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Previous stars of the brand's innovative campaign include Miranda Kerr, Karolina Kurkova and Lily Aldridge.
By Jil Dallmayr