And the award for the coolest fragrance bottle in history goes to...
Jeremy Scott is sure making his mark on the Moschino brand, isn't he? In the two season's since he's been at the quirky Italian label's helm, he's delivered some seriously iconic pieces.
From the McDonalds inspired phone case which was toted by EVERY fashion editor on the planet to the Malibu-pink Barbie sweater that has since gone stellar, everything he touches turns to It-buy gold. And, it looks like his first fragrance for the brand is going to be no different...
Simply named Moschino Toy, Moschino's brand new scent is latest industry conversation starter even though it was only unveiled in the US yesterday. Not content with using a mere bottle to house his first fragrance, Scott has totally redefined the way we look at perfume with this snuggly-wuggly offering.
Yep. the bottle for the unisex spray literally looks like a teddy bear — with the slogan on the cuddly critter's tee alluding to the fact that there is indeed more than meets the eye. Unscrew the head and you'll find a spray nozzle that works like a normal perfume spray.
While we're yet to smell the scent for ourselves, one thing's for sure; this kooky beauty buy is guaranteed to be on every fashion lover's wish-list come December 25th. Us included... It may come in at a rather hefty £80 but for this much designer clout, we reckon it's worth it. if you'd rather try-before-you-buy, you'll find the super-cute bear stocked exclusively in Harrods, too.
As with practically every single item in the Moschino AW14 collection, this perfume has instant sell-out written all over it. Get it here before it goes.
By Maxine Eggenberger