American fashion favourite J.Crew have announced a collaboration with British footwear designer, Sophia Webster
In a fabulous Brit-Americana fashion mash-up, British shoe designer Sophia Webster has created a capsule collection for American brand J.Crew, which will be launched at J.Crew’s Spring Summer 2014 Fashion Show on 10 September.
Sophia Webster, who is loved by fashionistas for her quirky designs, has reworked her most popular silhouettes to place emphasis on the colour and patterns found in J.Crew’s new women’s collection.
The results are a glorious collaboration of spring florals, vibrant tafettas and neons, with plenty of Sophia’s trademark tassels and embroidery to boot.
Speaking about the collection, Sophia said, "I was delighted when Jenna [Lyons, J.Crew’s President and Executive Creative Director] approached me to design a collection for J.Crew. The brand has a real sense of fun and colour that I love and I think that my designs compliment their clothes well.”
We can look forward to 30 shoes from the runway collection, which will be available at select J.Crew stores and online in 2014. NL