Jaeger London gets ready for the new season

Jaeger London gets ready for the new season

Rising model Lara Stone stars in Jaeger London's gorgeous new autumn/winter campaign.

Nothing can keep InStyle away from a fashion scoop, so we were delighted to discover exclusively that model-of-the-moment Lara Stone is the new face of Jaeger London.

Belinda Earl, Jaeger's Group Chief Executive, said: "We are delighted to have secured Lara Stone for our Jaeger London campaign this season. We feel Lara really personifies the Jaeger woman. She's stylish, confident and chic and is a real woman, which is why we chose her as our model for our Autumn/Winter 2009 collections."

The model, who poses alongside her gorgeous male counter-part, Jon Kortajarena, in the dramatically sexy ads, was shot by fashion snapper Emma Summerton at the new home of London Fashion Week, Somerset House, in an array of chic pieces from the forthcoming autumn/winter collection. From graphic prints to monochrome and camel, with a focus on detail and pops of colour, these are clothes you will most definitely want to swathe yourself in.

Check out the video of the campaign here, and look out for the latest Jaeger London collection, set to hit stores in August.

By Maria Milano

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