Just when we thought we couldn’t love Jaeger any more, they've gone and added an edgy new line to their already fab fashion stable. Boutique by Jaeger is jam-packed with the season's hottest must-haves: stripy sequinned sweatshirts, covetable Mod coats, adorable playsuits and perfect party dresses – all aimed at the super-trendy shopper who's on a bit of a budget.
Despite the lower price points, the British heritage label adored by celebs like Kate Moss and Fearne Cotton hasn’t compromised on quality – fabrics are luxe, ranging from printed jaquards to super-soft silks. Need to see it to believe it? Head down to the brand new pop-up shop, located off London’s Carnaby Street (where else? The range was inspired by the iconic Young Jaeger range of the Sixties), from Saturday 7 August, where you’ll be able to check out the entire collection plus fabulous goodies like Essie nail varnishes, Les Nereides chains and charms and fashion books by Assouline.
Boutique by Jaeger will also be available in selected Jaeger stores from 7 August and online at www.boutiquebyjaeger.co.uk from 9 August 2010.
By Maria Milano
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