Fashion forward label Jaeger has launched a new and innovative Boutique Gallery consisting of young, contemporary British designers to sit alongside its own Boutique by Jaeger range in their flagship Regent Street store.
With fashion favourites such as Orla Kiely, French Sole and Preen joining up and coming British talent such as Charlotte Taylor, Mercy Delta and Wilbur & Gussie the boutique is sure to be a hit with fashionistas looking for the next big thing.
The new collaboration also includes jewellery from Nicholas King, who is already enjoying a strong following and Mawi who has won the prestigious New Generation Award at London Fashion Week on no less than three occasions!
Jaeger have also refurbished the second floor in the iconic Regent Street store with a complementary coffee lounge inviting visitors to spend time looking at their image galleries as well as browsing the latest trends.
By Bernadette Cornish