Jaeger celebrates 125th anniversary

Jaeger celebrates 125th anniversary

Jaeger celebrates turning 125 with a limited edition dress range, book and utterly chic exhibition at the London College of Fashion.

There's another birthday this month as Jaeger, the grand old dame of British fashion, turns 125. Commentator Colin McDowell describes it as, "As English as cream teas, as international as a dry martini." Ooh, delicious - and so are the clothes. The label celebrates with a limited-ed collection of chic monochrome dresses, Jaeger 125 - v. Audrey Hepburn - and a book by the same name. And now an exhibition, co-authored and co-curated by Amy de la Haye and Judith Clark of London College of Fashion. 

The capital's premiere institute for fashion education hosts the free exhibition, which features pieces from the archives, vintage docs, and that well-know fash tradish, lists from Antarctic exhibitions supplied by Dr Jaeger...

Eh? When the brand began in 1884, it carried the unwieldy moniker Dr Jaeger's Sanitary Woollen System - sexy! It was all about super-healthy un-dyed knitwear - a sort of early prototype of crunchy, granola-eating, Birkenstock-wearing hippie gear as in what your Darryl Hannahs and Mia Farrows might wear.

A century on, and it's a high-end high-street label that leads the charge at London Fashion Week - its debut catwalk show in February 2008 featured hats by fash god Stephen Jones, and Sam McKnight did the hair.

See the intriguing history at London College of Fashion, 20 John Prince's Street; 10am-5pm, Monday to Friday, until 29 May

By Harriet Reuter Hapgood

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