Jack Wills Appoints Richard Nicoll As Creative Director

Jack Wills Appoints Richard Nicoll As Creative Director

The London Fashion Week designer will bring a new vision to the preppy British heritage brand

Fresh from another London Fashion Week success, Richard Nicoll has been appointed as the new creative director of Jack Wills, in a move that we did not see coming.

While Jack Wills is famed for kitting out college boys and girls with preppy knitwear and polo shirts, Richard Nicoll is better known for his louche, androgynous tailoring and sports-luxe chic. So we're more than a little intrigued to see what the designer is going to bring to the British heritage brand.

Nicoll will no doubt draw on his experience from previous collaborations with Topshop and Fred Perry, to tap into the young mindset of the current Jack Wills customer – and, of course, to bring in new ones.

Speaking about his new appointment Richard Nicoll said: 'I’m excited to be working with Jack Wills, this is an opportunity to take a successful British design aesthetic and drive forward the product and vision. Wendy [Becker, Jack Wills CEO] has exciting plans to evolve the Jack Wills brand and I am looking forward to being a part of that.'

Richard Nicoll

But if you're worried that this means Richard will no longer be working on his eponymous label, fear not: this new appointment is part-time, so the designer will still able to continue with his mainline collection.

'Richard's collections have global appeal, but he is a British designer at heart and will lead the creative direction of our brand into its next important phase,' said Wendy Becker. 'His aesthetic and talent in designing for both men and women will be a great match for our future vision for Jack Wills and reinforces our commitment to having quality and design at our heart.'

By Olivia Marks

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