Hold the lights there people, Beyoncé’s activewear range Ivy Park HAS arrived, and yes, we’re super duper excited.
When it was revealed last year that Ms Knowles would be launching a joint venture with Topshop chief Sir Phillip Green, fans of the 34-year-old singer were practically champing at the bit for details. Save for a soft release date (around about now, hooray) there wasn’t too much information available about the label, only that Queen Bey would be taking the helm and that the venture wouldn’t be just another celebrity collaboration. The yet unnamed athleisure collection would exist as a separate, permanent label within Topshop and would be available to buy during the spring.
Thank heavens then that the wait is now over. The Ivy Park collection, comprising of 200 pieces incorporating clothing, footwear and accessories across all sports disciplines, is being launched in stores and online from April 14th - and with prices starting from just £14, you can own a little bit of Bey without breaking the bank.
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A winning team of tank tops, logo sweatshirts and tees, and leggings in low, mid and high rise fits has us raring to get exercising, and because the range is tailored to be high functioning sportswear, we have Bey’s guarantee that the pieces will be practical as well as stylish.
We're especially loving the Ivy Park off-duty leisure tank tops and sweats, perfect for a bit of nonchalant lounging and post-workout chic. Plus ladies, say hello to your new favourite festival cover-up. And those logo capris? Yep, we can actually feel a bit excited about going to the gym wearing a pair of these babies. Do we look like Bey? Course we do!
The pieces will be available in Topshop, JD Sports, Selfridges and Net-A-Porter.com respectively, but don't hang about. Chances are they won't be around for long...