McQ Spring Summer 2014 campaign

Tears of a clown: The star of the McQ campaign

McQ's new Spring Summer 2014 campaign has dropped, and it's given us the heebie jeebies.

Shot by Steven Klein, the star of the campaign isn't your usual supermodel or musician, but, in fact, a pretty frightening clown. Even if you don't suffer from coulrophobia (that's a fear of clowns to you and me), you're probably not going to want to hire him for a children's party.

Starring Brogan Loftus, Ine Neefs, Frank Le Bon (yes, another Le Bon has been blessed with the modelling gene), Arwel and Edward Kasisopa, the campaign for the Alexander McQueen sister line definitely captures the edginess of the McQ brand.

We love the dark, sultry feel to it, but we're not sure we want to be stuck in that sinister room next to the McQ clown.

By Olivia Marks

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