At last – jean masters J Brand have solved our perennial denim problem by creating a new jean that keeps its shape. Could this mean the end of baggy bums and knees? Please, let it be so.
The new super-soft fabric promises slimming stretch technology that contours perfectly to your silhouette – ensuring you’ll always look your best for any photo opportunity.
Speaking about the new line, Donald Oliver, J Brand’s Creative Director said, “We have always looked at new and unusual ways to freshen up our seasonal offer of denim. This season we paid a lot of attention to fabric and fabric technology to give the J Brand woman the softness she wants but without losing the fit and recovery of the fabric.”
Available in nine autumn ready shades, from blackwash to grey onyx, look no further for your new season denim. NL