Introducing J Brand’s Photoready jeans

Introducing J Brand’s Photoready jeans

Denim masters J Brand have launched a new line – the Photoready jean…

At last – jean masters J Brand have solved our perennial denim problem by creating a new jean that keeps its shape. Could this mean the end of baggy bums and knees? Please, let it be so.

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The new super-soft fabric promises slimming stretch technology that contours perfectly to your silhouette – ensuring you’ll always look your best for any photo opportunity.

Speaking about the new line, Donald Oliver, J Brand’s Creative Director said, “We have always looked at new and unusual ways to freshen up our seasonal offer of denim. This season we paid a lot of attention to fabric and fabric technology to give the J Brand woman the softness she wants but without losing the fit and recovery of the fabric.”

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Available in nine autumn ready shades, from blackwash to grey onyx, look no further for your new season denim. NL

 
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