First founded as an East London fashion boutique, Antipodium was launched as a fashion label in 2006 and has gone from strength to strength with every season thanks to creative director Geoffrey J. Finch. InStyle had a quick catch up with the bespectacled designer after the superb Spring Summer 2013 fashion show, for which he collaborated with London-based architect Pernilla Ohrstedt, to talk London Fashion Week, Antipodium fans and effective computing.
What was your starting point with the spring summer 2013 fashion collection?
Effective computing! It’s when robots have emotions, and that got me into thinking about wanting a type of world in which we’re trying to achieve this android-like perfection. It’s sort of the beauty of human frailty.
How would you describe the Antipodium fan in five words?
A bit of a genius!
What will you be doing to celebrate the collection?
We’re going to the launch of Pernilla’s London Design Festival launch at the Roca London Gallery and we’ll probably be having a drink!
What’s in store for Antipodium?
We’ve got lots of exciting projects. We’re working on a shoe project that’s looking really good. Working with Pernilla has opened up a lot of opportunities for us and sort of taken us into a different head space, which is really nice.
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By Sarah Smith