While we’ll admit to wearing cashmere all year round, it’s in the winter months that there’s nothing we love cosying up in more. We caught up with Chinti and Parker co-founders and knitwear gurus Anna Singh and Rachael Wood to find out their top tips for this season and next.
WATCH: INSTYLE RULES - KNITWEAR
Can you tell us all about how the brand got started?
We launched Chinti and Parker in 2009 as an ethical luxury basics label that would fill the gap in the market for beautifully made essentials that would work across your wardrobe. Needless to say we spent a lot of time researching the nuances of the perfect tee and simple crewneck sweater!
Great knitwear makes you fall in love with it. It looks so appealing and when you put it on, if it’s good quality, there’s no question it’s the ultimate sartorial luxury.
What's your inspiration behind the SS13 collection?
Colour is the biggest story for SS13. Expect vibrant hues in unexpected combinations that have a real harmony to them. Also, hand-drawn prints and pretty embroidered cottons feature for the first time, but the over-arching inspiration remains the same: uncomplicated, stylish pieces that you instinctively reach for.
What are the key trends for knitwear for AW12?
We’re a little Ostrich-like when it comes to ‘trends’ at Chinti, typically erring towards classicism, but occasionally indulging our personal style whims, which for AW12 include chunky Aran sweaters and ironic-cool Christmas sweaters due to launch soon.
Do you have any knitwear styling tips you could share?
Wear oversize and textured knits with streamlined separates and smooth fabrics.
What are Chinti and Parker’s top cashmere care tips?
At Chinti and Parker we use the softest, most natural materials available, so it stands to reason that they should be treated in a gentle, loving manner. All knits, whether cashmere or wool, should be hand-washed in cold water and laid out flat to dry. Likewise, they should be folded rather than hung once dry to keep their shape. Lastly, invest in a de-bobbler. This will remove bobbles (an inevitability with all cashmere and fine wool) and keep your knitwear looking as fresh as the day it arrived.