To celebrate the launch of my-wardrobe’s new Shoe Boutique, we speak exclusively to six of their star footwear designers.
Toga Pulla’s footwear line only launched last year, but their buckle-clad boots have already become seriously hot property. Founded by former costume designer Yasuko Furuta, the mainline ready-to-wear collection, Toga, first launched in 1997 and has been quietly clothing in-the-know fashion editors and international bloggers for over a decade. With the launch of Toga Pulla, however, their secret is now out, so we can all get our hands on some of that experimental luxury that Japanese designers do best.
Everyone in the InStyle office is obsessed with your boots...
That's so great to hear! The response we've had has been wonderful and it feels great to be able to share our style with others.
Why did you decide to launch the Toga Pulla footwear line, on top of all your other successful collections?
I’ve been making shoes since our first collection in Japan, which were always rated really highly. With this new line we moved production to Portugal, allowing us to offer more styles at more accessible price points and introduce the range to a wider market across Europe. It has been a product of trial and error but I am very happy that we can realise new techniques and ideas that we couldn’t in Japan.
Cool metallic hardwares are becoming a design signature for this line - what is the story behind the use of these?
I love collecting vintage pieces, especially from the 1950s Americana period and sought to include some of the subtle Western details and silver metal finishes in my designs. I’m even using them in our branding and the interiors of our Toga store in Tokyo, as it is so distinct!
What did you do before you launched your own label?
Before I launched my first Toga collection I was a costume designer, producing one-offs that always had to have an immediate impact on the viewer and almost a horror element to them. The more I did that kind of work, the stronger my desire became to have an impact on a wider market, taking complex and contemporary ideas to a larger number of people through mass production.
What goals do you have for the brand in the future?
Ultimately I want to create a worldview that only Toga can provide. I also want to continue paying strict attention to product quality and hope to further establish the Toga Pulla footwear line with new ideas.
By Caroline Leaper