Ever since it fully emerged onto the style scene back in 2000, Preen has built up a steady celeb following - with those power dresses being donned by everyone from stateside's most stylish, Leighton Meester and Anne Hathaway, to the heads of the British fashion pack, Sienna Miller and Cheryl Cole.
So, as you can imagine, their distinctly more affordable diffusion range - Preen Line - is flying off the (virtual) shelves right now on net-a-porter.com.
Preen Line was launched back in Februay last year by Preen founders Justin Thornton and Thea Bregazzi, and features that same edgy, empowering style that has made their ready-to-wear collections so successful. So expect all those sexy body-con numbers that celebs adore, flirty ruffled frocks and sleek pencil skirts - but at a fraction of the price.
The Fountain Jersey dress (top) was such a hit, that it sold out within 24 hours of arriving on the website - with the net-a-porter.com consequently rushing to restock it (which it seems they have, so hurry up and grab one before they go again!) And with it ticking all the right boxes and being a very purchasable 215 pounds, it's not hard to see why.
Another hot seller is the Tricks Cotton Trill dress - the diffusion line take on that Power Bandage Dress - and coming in at a credit-crunch busting 255 pounds, is less than half the price.
Oh dear. We feel a splurge coming on....
By Sarah Karmali