House Of Hackney launched its brand new capsule collection online at ASOS.com today, and it's very bit as edgy as we expected.
The East London label designed a collection exclusively for the online retailer entitled Dalston Rose, which consists of 18 gorgeous items. House of Hackney's signature rose print is instantly recognisable, splashed across oversized, drop-waisted silk shirt dresses and luxe-jersey t-shirts, clashing with tartan print finishes on collars, hems and cuffs. We love.
House of Hackney was founded in 2010 by husband-and-wife team Javvy M Royle and Frieda Gormley. Originally an interiors label, demand for the brand’s signature prints meant a fashion division was born. Menswear and accessories were later added and it now boasts its entire collection in a HUGE flagship store townhouse in Shoreditch.
Sounds good to us. Check out the collection from today…
By Rebecca Martin
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