Juna Rose

A design by Juna Rose for House of Fraser's new boutique

House of Fraser will no doubt put a smile on many a fashion-loving lady's face today, as it announces that it's to open an online plus-size boutique.

This will be the first time the department store has dedicated an entire part of their business to stocking directional, plus-size designs. About time, too.

The boutique, which will open to customers on 3rd March online, will feature an edited range from a host of plus-size collections, in sizes up to a 24, by designers including Marina Rinaldi and Anna Scholz.

Speaking about the new boutique, House of Fraser's Womenswear Brand & Concession Buying Manager, Louise Bailey said: 'As a reaction to the growing demand for more plus size womenswear, we have created an online boutique that showcases some of the most exciting brands from around the world. We know our customers are women who want trend led pieces and won’t compromise on style or fit so we have carefully selected an assortment of brands that together create the style conscious woman’s perfect wardrobe.'

Alongside occasion wear, there will be something for the younger fashionista, as well as swimwear, accessories and underwear.

Will you be adding House of Fraser's new boutique to your list of go-to shopping destinations?

By Olivia Marks

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