Isabel Marant is the latest brand to get the H&M treatment and we can't wait for a first glimpse…
H&M's annual designer hook-up is always music to our ears - in the past we've seen the likes of Maison Martin Margiela, Versace, Marni and Lanvin create price-friendly collections for the high street fashion store. Next up is queen of Parisian cool, Isabel Marant, who'll create a high-end meets high street take on her boho aesthetic.
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According to the fashion designer, who's laid-back pieces are a favourite with the likes of Miranda Kerr and Rosie Huntington-Whiteley, the collection will be comprised of effortless everyday pieces: “I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality." Sounds good to us.
In another exciting development, Isabel will create her first ever collection of menswear for the collaboration - so your boyfriend can nail Parisian chic, too.
The Isabel Marant for H&M collection will hit stores on 14 November 2013. You know the drill by now, ladies - book the day off now to avoid disappointment.
Stay tuned for at InStyle.co.uk for a first look at the high street fashion collection.
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