H&M to launch new luxury brand!

H&M to launch new luxury brand!
H&M

H&M have confirmed the launch of a luxury brand called & Other Stories...

H&M's new high-end & Other Stories fashion line will have the same feel as high street fashion brands like COS, and share the ethos that fashion is as much about jewellery and beauty as clothes. Stores will be a one-stop-shop for everything stylish!

Designed by H&M ateliers in Paris and Stockholm, the clothes will be high quality but affordable and will complement H&M high street fashion collections.

H&M has said that the high street fashion line aims "to design lasting wardrobe treasures within a wide price range."

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"Our collections are built around inspiring fashion stories. All our lines are diverse, ranging from masculine tailoring to feminine chic, and designed to provide endless styling choices. Carefully selected materials are an important ingredient in every piece."

We love H&M's high-end collaborations so could not be more excited for the launch of their solo effort! 

The & Other Stories stores will open across Europe next Spring.

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