H&M's next phase in its master plan to infiltrate all of our wardrobes this summer has just been unveiled as the first pics from its latest campaign have just landed in our inboxes. And yes, it's a very starry affair.
After partnering up with Coachella to create the first-ever official festival uniform, you know, for those of you who are lucky enough to be going (grrr!) H&M announced today that it has tapped supermodels Adriana Lima, Doutzen Kroes, Joan Smalls and Natasha Poly to front its breezy and seriously cool summer collection ads which have totally put us in the mood for all things sun, sand and sea.
Captured by the iconic fashion photographer Lachlan Bailey the supers — all of which have served as Victoria's Secret Angels or models — play the part of ultra-glamorous castaways on a white sand beach with the waves crushing in on the surf.
Managing to distract us from the gorgeous view however is the on-point outfits and killer accessories that, quite frankly, we plan on living in until the season's out.
From sexy triangle bras and slinky sarongs to ethereal maxi dresses and relaxed palazzo trousers, it's easy to see that H&M's key focus for the warmer months is in its killer prints.
Proving that paisley is back in a BIG way, we'll be styling it up with smaller mosaic prints just like Adriana.
As for the add on's, we guarantee that these wrap-around sandals will see you through 2015 and beyond — pair them with denim cut offs and a band tee for day and a crisp white shirt dress and statement gold hoops for evening. Yep, we're day-dreaming at the mere thought...
Another styling trick to steal from the gals? Working your lightweight silk scarf in every which way possible! Rock it was a belt, a cover up and, well, a scarf and you'll be quids in.
As well as a stunning array of photographs, the campaign will also feature a short film which will debut online at HM.com on 30th April 2015, before appearing on TV and in cinemas worldwide, and will also feature an exclusive track by Axwell /\ Ingrosso to boot.
So, as well as kitting us out for the summer months, H&M has also sorted out our summer playlist in one full swoop. Now THAT'S impressive.
With the collection set to start tricking into stores an online at the end of the month too, we definitely know what we'll be spending our next pay cheque on...