What wasn’t to love about H&M Studio’s AW16 show? Held in the historic Bourse de Commerce in Paris, here’s what we need to talk about today…
1) The starry turn-out
This may as well have been Burberry for all the young cool things who were in the front row… Suki Waterhouse snuggled up for a photo op with Daniel Day Lewis’s new-gen model son Gabriel, then there was Emma Roberts, Ciara and Atlanta De Cadenet all side by side on the front row. Kate Mara (who was there with bf Jamie Bell) and Olivia Palermo were giving us mega plait envy.
2) The inspiration
‘Strong women and the beauty of independent minds’ – we’re ON that.
3) The massive model line-up
There was the best of the last few decades – nineties super Amber Valletta, noughties(ish) babes Freja Beha Erichsen, Anja Rubik, Jourdan Dunn and Andrej Pejic and our current girl crush Soo Joo Parks. Modigliani-faced model of the moment Anna Cleveland was joined on the catwalk by her mum and ex-model Pat.
4) The atmos
The creepy music (courtesy of Nicolas Godin of Air who produced ‘Mystery Lake’ exclusively for the show, plus a choir singing live), the metallic catwalk which was made to look like a frozen lake and the au natch branches to reflect the influence of nature on the collection.
5) The clothes
Feminine silhouettes with emphasis on the shoulders and waist with so much swishyness — the trousers, the dresses — the drapiness was MADE for Slomogram. The expertly layered looks were so stealable – sheer lace over bras, tailored shirts and everything. And the head wear – scarves, gaucho hats… It’s what we’ll be wearing come autumn.
‘This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,’ says Ann-Sofie Johansson, H&M’s creative advisor.
Bring awn September 8th when it’s launching in stores and online…