H&M launches Conscious Exclusive collection

H&M

High street fashion giant H&M has announced it is preparing to launch a new Conscious Exclusive collection packed full of party dresses and accessories made fromsustainable materials.

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The ethical high street fashion collection looks to providing a more sustainable alternative within the fashion industry without stripping any of the glitz and glamour that the party season needs.
 
Created using materials including organic cotton and recycled polyester, the Conscious Exclusive collection sees luxe kimonos, layers of tulle fall from corseted dresses and detailed embroidery feature on demure dresses.

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Of the collection, H&M head of design Ann-Sofie Johansson has said: “I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work.”
 
Available in 140 stores worldwide from 4 April 2013, prepare to put your queuing shoes on!

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