Following in the footsteps of high street fashion giant Topshop, H&M has created its first catwalk collection and debuted it last night, the first night of Paris Fashion Week, to a super stylish front row that included Chloe Moretz, Ashley Olsen, Daisy Lowe, Emma Roberts, Pixie Geldof and more.
Models stormed the corridors of the Musee Rodin in over-the-knee leather boots that made the perfect finishing touch to a high street fashion collection of beautifully structured coats, cosy cable knit jumpers and fabulously fluffy jackets.
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Head of Design at H&M, Ann-Sofie Johansson revealed backstage: “We call it modern drama, with a bit of tailoring and uniform inspiration, and there’s also a certain tomboy spirit there. We want it to be effortless and cool and there should be a bit of attitude.”
Front rower Pixie Geldof said of the collection: “I think they do very good craftsmanship, it’s very well tailored. I love the lines, I like the boldness and the way it’s graphic and clean.”
Ashley Olsen was also at the presentation, showing off her new Elizabeth and James bag - the first foray into accessories for her label.
And the best thing about the H&M collection? It’s not just for the A-list. Available in around 200 H&M stores worldwide come 5 September 2013, prepare to get your queuing shoes on.